Role Type: Part-Time Start Date: Immediate Location: Hybrid or remote (New York preferred)

Role Purpose

You love telling stories across languages, cultural boundaries, and lines, recognizing the universality of communities, translating it from one culture to another. You are passionate about promoting and strengthening Roots Studio’s unique voice, while amplifying it through digital platforms through storytelling, strategy, and visual marketing. You are working in a close collaborative team environment while interacting effectively with our ecosystem partners. You have a sharp eye for graphics and visuals, and a high dexterity for simple language. The outcome of your contribution builds awareness of the brand by developing and executing on marketing strategies to meet consumer needs — and maximize returns for artists and communities.

Responsibilities

• Oversee all marketing campaigns for the company
• Oversees and executes weekly social media channels the company is engaging in, executing on the strategy to identify, acquire, and retain partners
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones, following up on messages and interactions from social media outlets
• Maintains online relations with customers by organizing and developing specific customer-relations programs.
• Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
• Coordinate and execute effective collaborations
• Conduct market research and identify trends
• Create original content to post on social media outlets (Facebook, Instagram, Pinterest)
• Create, write and execute a newsletter strategy
• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
• Report on key social media insights
• Develop, manage and execute the social media strategy

Desired Background

• Proven track record of digital content creation and growing and maintaining a large base of followers and communities (Instagram, Facebook, TikTok, Twitter)
• Proficiency in Figma, Adobe Photoshop / Lightroom / Illustrator